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Research papers

Environmental concern communication strategy and consumer behaviour

Companies are increasingly devoting more attention to environmental issues and using them in their communications efforts. This trend is much more clear in the international context, but firms in developing countries are also starting to explore the...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Authors: Armando Leite Ferreira, Paulo Ribeiro Daltro-Santos
May 1, 1995
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Citation

Ferreira and Daltro-Santos (1995a, May 01). Environmental concern communication strategy and consumer behaviour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/environmental-concern-communication-strategy-and-consumer-behaviour